The influence of the media environment on physical activity: looking for the big picture.

نویسنده

  • Edward Maibach
چکیده

The Influence of the Media Environment on Physical Activity: Looking for the Big Picture Media consumption is expected to continue to increase well into the future. With this in mind the author suggests opportunities to influence the media environment for the purposes of promoting physical activity. A research agenda focused on media consumption, media content, commercial considerations, promoting physical activity through the media, partnerships with industry, positioning, dissemination of proven methods, and environmental change is proposed.

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عنوان ژورنال:
  • American journal of health promotion : AJHP

دوره 21 4 Suppl  شماره 

صفحات  -

تاریخ انتشار 2007